Thursday, December 8, 2011

HeART of the Nation, Auckland, New Zealand - New GeoEye Case Study Showcased

The Auckland Council worked in partnership with GeoEye to gather satellite images of the World's Most Friendly Welcome from a small country that was BIG on welcoming the world to their shores. This project is part of a larger program that began 18 months prior to the Rugby World Cup 2011 when the Council engaged a local beautification charitable trust to develop the HeART of the Nation program. The program created a series of 22, huge word installations on farmland close to Auckland's main airport. The idea came from a need to show off to the world the creative talents of South Auckland where a large Maori and Polynesian population exist. These mega-size welcome words were placed directly under Auckland's international and domestic flight paths to greet all 20 nations competing in the Rugby World Cup 2011 in their own language...

View the full case study.

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